Creative, Art Direction & Responsive Design

Technical Development

Mobile Design and Development

eCommerce Integration

.Net, Umbraco, HTML5, CSS3, JQuery

Social Media Management 

Paid Social


Massimo Mele is an industry leader in his field, creating food experiences Australia wide, however, more recently, he is shifting his focus to his home state, Tasmania. Working together with Tasmania’s food producers and tourism, Massimo has a vision to bring Tasmanian produce and services to the rest of Australia and the world.


Using the branding guidelines set out by our branding agency including handwritten fonts and iconography, Atlas created a platform advertising Massimo and his own take on Tasmania. Keeping with the personalised feel of the brand our team created a clear UX/UI journey in which the user could find specific industry recommendations from Massimo while having the freedom to explore other events, travel, produce and food experiences in Tasmania.