Brand & Strategy

  • Audience Identification
  • Creative Territories
  • Naming
  • Go-To-Market Strategy
  • Brand Strategy
  • Brand Architecture
  • Brand Identity
  • Brand Guidelines

Every design solution starts with a problem. Without the correct problem identification and audience understanding brands are at risk of creating pretty things that talk to nobody. The guidelines and assets developed throughout this process act as a compass that feeds down into every facet of your business, communications, and behaviours.

At Altas we believe that great thinking precedes great products. That the successful identification of audiences, their needs, and their wants is the first step in evolving and developing successful brands. We fuse data driven insights with your teams existing understanding to create brands and strategies that tell the world who you are and how you can make their life better.