Campaign Creative & Art Direction
Data and Analytics
Email Marketing and Database Management
With an ethos of quality, performance and efficiency Mercedes Benz North Shore and Peter Warren Automotive strive for excellence in all areas. The luxury car dealerships, with their unique sales and service cultural, are among some of the largest independent Mercedes-Benz Passenger Car Dealerships in Sydney.
In 2020, we know that potential new car owners can move through the purchase funnel without ever stepping into a dealership. Atlas was enlisted to ensure all digital bases were covered, targeting audiences through the awareness, consideration, intent and loyalty phases via Performance and Email Marketing. This includes localising Mercedes Benz Australia content and creating bespoke campaigns for New and Used Vehicles and Service.