GPT: Rouse Hill

UX & IA

Creative, Art Direction & Responsive Design

Technical Development

Mobile Design and Development

WordPress, HTML5, CSS3, JQuery

The Client

Rouse Hill Town Centre opened in 2007, changing the face of retail and residential living in North Western Sydney.

Presenting a 15 year vision for the Town Centre’s as a walkable community oriented around its new Metro station. The consultation campaign sought an open dialogue and deeper connection with the local community. The themes of the conversation came from a desire to protect the unique qualities of the area, invite new points of view, and share a vision which brings with it opportunity and positive progress in the face of change.

The Solution

The ‘Growing Together’ identity positions the future as a shared journey, intentionally designed to put the slightly conservative, yet ambitious Rouse Hill community at ease during the discussion of some big local developments. Our main challenge was to create a website which would both help sell the community on a brighter future and successfully gather honest community feedback. Creative collaboration with illustrator Glenn Thomas enabled us to create relatable glimpses into the future, capturing the different walks of life and modes of use which will make up the future community.