Creative, Art Direction & Responsive Design
Waterbrook deliver luxury retirement villages located in Bowral and Bayview. These offering a unique set of ‘must haves’ for their Residents -beautiful locations, close proximity to retail, entertainment, medical precincts and an array of transport.
The challenge was to build a website within a fluctuating timeline due to pending applications for DA approval. Additionally the team needed to create an interactive interface for the not so savvy user with consideration of the vision impaired.
The team created a clean, vibrant website that engaged its user and encouraged interaction. This was achieved through the use of clear navigation and introducing a CTA at multiple points throughout the site. The enlarged typography and content blocks kept the information palatable ensuring the user at no time felt overwhelmed.