BMW

Content Creation: Graphic, Photo and Video 

Social Media

Content Management 

Paid Social 

Data and Analytics

Email Marketing

Database Management

The Client

The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality.

Local dealerships, Col Crawford BMW and Sylvania BMW, are both family owned businesses who deliver premium products, prices, and experiences. They are well known for their heritage, welcoming approach and community ties. 

The Solution

Atlas has been working with BMW for the last five years ensuring the family business has a strategic social presence which inspires and humanises the brand. As Performance Marketing has evolved over this time, we have ensured that the dealerships remain at the forefront of emerging digital trends and present through the purchase funnel – targeting audiences through the awareness, consideration, intent and loyalty phases. This includes localising BMW Australia content and creating bespoke campaigns for New and Used Vehicles and Service.