UX & IA
Creative, Art Direction & Responsive Design
Technical Development
Mobile Design and Development
WordPress, HTML5, CSS3, JQuery
Background
Rawson Communities has been building homes and communities for more than 40 years. They pride themselves on creating places where people want to live, with plenty of green space, within walking-distance access to shops and services, and in close proximity to public transport. These environments developing into close- knit neighbourhoods. Rawson Communities is part of the Rawson Group, which owns Rawson Homes, Thrive Homes and Mint Loans. This creates an opportunity to deliver a smoother customer experience with greater co-ordination across the many moving parts. The result, greater peace of mind at a stressful time in customers’ lives.
Outcome
We worked closely with Born & Raised agency to develop a digital presence which emboldened their ‘Build Happy’ message as an overarching brand idea, helping to re-develop the Rawson Communities brand. Working with trusted media and PR partners, we launched the new website which showcased Rawson Communities unique selling point.
